A blog serves several purposes. It provides timely information about your business and its industry niche. Importantly, blogs are marketing tools that attract targeted customers to business web sites by increasing traffic through major Internet search engines. In this way, blogs help businesses retain brand awareness on the web, and solid recognition among peers.

Blog design is typically simple. A customized, top banner, color scheme, social media widgets and information about the business are located on each blog page. Two blogging systems should be connected —WordPress and Blogger — and businesses should use both. Search engines quickly locate WordPress and Blogger is user-friendly. Blogger is easily imported to WordPress, which is then imported to LinkedIn.